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Ballograf
Ballograf is Sweden's only pen manufacturer. For a long time they have had customers in municipalities and county councils. To increase awareness of the brand, we wanted to reach out to a new target group of younger, design-conscious consumers. With a redesign of packaging, logo and marketing strategy, we can convey a higher premium feeling. We have picked up a tight expression with large space that confirms the product as a design classic in the home. With naive geometric shapes and tactile materials, we create an architectural feeling and give movement and life to the otherwise stiff expression. The new brand communicates quality and timeless design in a way where the products are portrayed as work tools but also as design classics. The new Ballograf meets the target group by talking lifestyle and identity, rather than the number of meters you can write before the pens run out of ink. With this new point of view, we create a more personal relationship with the consumer.
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Co-owners:
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